Fresheasy to acquire Tasty9
- Deal value
- —
- Stake
- —
- Implied 100%
- —
- Revenue
- $31m
- Op. income
- -$5m
- Multiples
- —
2021 별도 · DART-verified
2021 별도 · DART-verified
DART 20220414002216
- Target
- Tasty9 · Meal kits and HMR
- Buyer
- Fresheasy · SI
- Seller
- —
- Structure
- —
- Announced
- Jan 26, 2022
- Closed
- —
- Stage
- Announced
Target
Tasty9 is a meal-kit/HMR company operating as an 'SPF' (food equivalent of SPA fashion) handling planning, production and distribution in-house, with 25 own brands, about 400 products and 35 offline meal-kit stores; 2021 revenue was about KRW 47 billion (+102% YoY), ranking No.2 in meal kits.
Deal rationale
Fresheasy announced the M&A agreement with Tasty9 on 26 January 2022; Dailian reported the deal was 'about KRW 100 billion in scale.' Fresheasy said it would combine its B2B publishing/production capacity with Tasty9's B2C brand planning and expand offline and 'beyond retail' channels; co-CEO Jeong Jung-kyo said a top-two alliance would secure a dominant position in HMR and lead food-industry innovation. Tasty9 CEO Hong Ju-yeol stays on and joins as Fresheasy co-CEO. BizWatch reported industry views that this was a bolt-on strategy by Anchor PE, Fresheasy's largest shareholder since October 2021, which Fresheasy disputed, citing new-business expansion.
| Revenue | $31m |
| Operating income | -$5m |
| EBITDA | — |
| Net income | — |
2021 별도 · DART-verified · 20220414002216
Press coverage
- 연합뉴스 (2022-01-26): “밀키트 1위 프레시지, 2위 테이스티나인 인수…네번째 M&A”
- 한국벤처캐피탈협회 M&A 뉴스레터 (2022-02): “밀키트 1위 프레시지, 테이스티나인·허닭 인수”
- 데일리안 (2022-01-26): “1,2위 기업간 연합전선을 통해 간편식 시장에서 독보적인 입지를 다진 후 식품업계의 혁신을 주도해 나갈 것이다.”
- 비즈워치 (2022-02-09): “볼트온은 유사 업종의 기업을 M&A해 경쟁력을 높이는 전략입니다.”
This is a data entry summarising filings and press reports. Please check the original sources for the figures.