LG Uplus with Kiwoom PE to acquire Revu Corporation

SI Other Influencer marketing platform

Deal value: —
Stake: —
Implied 100%: —
Revenue: $16m
Op. income: $2m
Multiples: —

DART 20220401002935

Target: Revu Corporation · Influencer marketing platform
Buyer: LG Uplus with Kiwoom PE · SI
Seller: —
Structure: —
Announced: Mar 24, 2022
Closed: —
Stage: Announced

Target

Revu Corporation, founded in 2014, is an influencer marketing platform that matches advertisers including small businesses with influencers from a database of about 700,000 and analyzes campaign performance. It listed on KOSDAQ in October 2023.

Deal rationale

According to Dailian, LG Uplus took part in a co-investment of about KRW 56.2bn (78% stake) with Kiwoom Private Equity and Korea Investment Partners in March 2022, paying KRW 7.2bn for a 10% stake, and said it would offer Revu's marketing solution exclusively in its SOHO package 'U+ Our Store Package'. LG Uplus executive Kim Hyun-min said it would be a good option for small businesses needing cost-effective marketing. Reports said Kiwoom PE and Korea Investment Partners became the largest shareholder through an SPC (Global Connect Platform PEF) by buying the controlling stake from bnw Investment, with LG Uplus joining as a strategic investor holding a right of first refusal.

PE 세컨더리신사업 진출

Revenue	$16m
Operating income	$2m
EBITDA	—
Net income	—

2021 연결 · DART-verified · 20220401002935

Press coverage

한국경제 마켓인사이트 (2022-03-24): “LG유플러스, 키움PE 손잡고 인플루언서 마케팅사 ‘레뷰’ 인수”
데일리안 (2022-03-24): “가성비 높은 마케팅 수단이 필요한 소상공인의 니즈를 공략할 수 있는 좋은 대안이 될 것”
아시아경제 (2025-03-25): “bnw인베스트먼트로부터 경영권 지분을 약 500억원에 인수”

This is a data entry summarising filings and press reports. Please check the original sources for the figures.