Ascent Private Equity to acquire 80% of Jungwon (Secret Day) for KRW 92bn
Not yet reviewed: summarised from filings and press reports; figures may differ between reports. Please check the original sources.
- Deal value
- $63m
- Stake
- 80%
- Implied 100%
- $79m
- Revenue
- $41m
- Op. income
- $5m
- Multiples
- EQV/EBIT 15.8xPSR 1.9x
Deal value ÷ stake (structure unconfirmed)
2022 별도 · Single report, unverified
2022 별도 · Single report, unverified
On implied equity value
- Target
- Jungwon (Secret Day) · Personal hygiene products (sanitary pads, diapers)
- Buyer
- Ascent Private Equity · FI
- Seller
- CEO Kim Sung-hoon, Monalisa and other major shareholders
- Structure
- —
- Announced
- Jun 15, 2023
- Closed
- —
- Stage
- Signed
Target
Jungwon, founded in 2011 by CEO Kim Sung-hoon, makes and sells hygiene products including the Secret Day sanitary pad brand and the Super Daddy and Sense baby/household brands (diapers, wet wipes), with its own domestic production.
Deal rationale
According to The Bell, Ascent PE cited strong brand recognition in pads, diapers and wipes, domestic in-house manufacturing and an existing online channel. Post-deal plans reported include offline expansion into discount stores and exports to Southeast Asia. Sellers are founder-CEO Kim Sung-hoon and Monalisa (controlled by Morgan Stanley PE since 2020); Ascent was named preferred bidder in October 2022.
| Revenue | $41m |
| Operating income | $5m |
| EBITDA | — |
| Net income | — |
2022 별도 · Single report, unverified (not yet checked against DART)
Press coverage
- 더벨 (2023-06-15): “거래 대상은 중원 보통주 80%로 금액은 920억원이다”
This is a data entry summarising filings and press reports. Please check the original sources for the figures.